Look at the Aurora Borealis on Google Maps – Street View

From today, you can admire the spectacular lights of nature on Google Maps – Google Street View.

The images are those of the Northern Lights of frozen lakes of Finland.

Click here to see the Aurora Borealis on Google Maps – Google Street View.

Northern Lights, Finland
The aurora borealis, also known as Aurora Borealis, is a natural light in the sky, especially in view of high latitude regions (Arctic and Antarctic).

The northern lights can take many different forms.

The northern lights have had a number of names throughout history.

In medieval Europe, the northern lights were commonly thought to be a sign from God.



Alibaba and Zalando are quoted on the Stock Exchange. The two stars of E-Commerce.

Ready the second IPO: between New York and Frankfurt.

Alibaba, the most important Chinese Internet site that deals with e-commerce mainly in China, could be worth between 22 and 25 billion dollars
placing its shares with a fixed range between 66 and 68 US dollars.
Alibaba listing will take place on the New York Stock Exchange (Wall Street).

Zalando, another website of e-commerce, very important in Europe will quote the Frankfurt Stock Exchange, could be worth 5.6 billion euros.
The average price per share will range between 18 and 22.5 euros
Zalando, provides the lists transactions on October 3, 2014.

Zalando is an e-commerce site specializing in online sales of shoes, clothing and fashion accessories.
The company was born in 2008 (6 years ago) and has its own subsidiaries in 15 countries.
The head office is in Berlin and is led by a group of young people in their thirties.



1.2 billion subscribers in Facebook: 26 million have Italians

Total Registered Users, to date, on facebook
– 1.2 billion subscribers around the world, in 10 years, from February 4, 2004, the day of his “birth / creation”

Facebook 2013 revenue:
– $ 5 Billion

Italian users Subscribers Facebook:
– 26 million people (monthly users connected mobile (smartphones and tablet) are 15 Milion)
– Boom of users over 56, with a growth of + 40% per year
– Users 19-24 years fell from 29% to 18% (EUR 4.6 million young people)
– Users 25-29 years: 12% (3.2 million people)
– Users 36-45 years: 21% ie (5.4 million users)
– Men 52%
– Women 46%
– Unclassified 2%

Other social networks born after Facebook:
– Twitter
– Google + (plus)
– Instagram

monthly connected users from mobile devices (smartphones and tablets) of the social network Facebook:
– 874 million, + 45% over the previous year, 2012.
September 30, 2013 data.

Users Distribution:
– 351 million from Asia,
– 276 million from Europe,
– 199 Million from Canada

Apps, mobile (smartphones and tablets), as Whatsapp, WeChat, subtracted users to Facebook, especially for the young target group, age group 13-18 years.


Expedia penalized by Google for a campaign of “negative SEO”?

The news was announced, a few hours, by USA Today.

According to the magazine, it also may have been hit by a campaign of “negative SEO”, to increase their ranking on the list of travel sites on Google searches.

This was stated by an analysis carried out by the Searchmetrics company that discovered the problems.

The Expedia web site has lost 25% of its visibility in Google between January 12, 2014 and January 19, 2014, after they have been identified massive SEO actions to increase your online traffic through paid links activities from other sites.

The main techniques used to increase the visibility of Expedia, were so “crude” that it would be surprising if the company alone had been responsible for the link building scheme carried out in a “massive” in such a short time.

According Tober are assumed 3 roads:

1) it also could have used the artificial link building techniques, years ago, and the company has forgotten that they did and left the text links “artificial” on the web that have been identified by the latest Google algorithm updates (not Google always communicates its updates to its algorithm – ed)

2) Any department within Expedia, or an outside company, web agency, are still using these older techniques, given that Expedia is a great company, with many SEO, and various teams working with different web agency, so it is possible that an internal department to Expedia is the manager.

3) An Expedia competitor has built these text links in the past, in the course of a long period of time, to make out Expedia. This strategy, known as “negative SEO”, has become more common in recent years.

Dave McNamee, a spokesman for Expedia, declined to comment.

Whatever the reason, the Google ranking of Expedia in important research results through traveling was hit hard. For example, in a Google search using the word “hotel” the Expedia site has not appeared in any of the front pages of results, whereas in the past, the expedia.com website would look at number 3 on the first page of Google according Tober.

According to the analysis of Searchmetrics, the word “hotel” was used more than 15,000 times in an “anchor text” on many websites to create text links to the main site Expedia.

What it is even more suspicious is that the color used for these text links is white on a white background, so the majority of visitors to the site would not see the words and text links.
This is one of about 10 years outdated SEO technique ago, said Tober.

All these elements support the contention that the episode Expedia on Google may have been caused by “negative SEO”.


Skype: + 36% of calls in 2013. Total: 214 billion minutes of phone calls

Research by TeleGeography, according to which, by means of Skype, the VoIP phone service in 2013 were made 214 billion minutes of international phone calls, for a figure of + 36% compared to the year 2012, putting in serious difficulties companies traditional telephone.

Skype calls in HD, for devices with Apple’s A7 chip also made available.

The traffic generated by Skype phone calls has increased by more than + 50% when compared with the major players who are also the world’s traditional telephone operators.


Alibaba has a higher capitalization to: eBay, Twitter and LinkedIn combined!

Over 245 Billion dollars to Alibaba, in one trading day!
The Alibaba revenues are equal to the sum of: Amazon and eBay!

Alibaba shares, Chinese e-commerce company, placed at $ 68,
They have reached $ 100 before closing at $ 93.89, with a gain of 38.1% in a single day!

Alibaba is the reference point for the Chinese online shopping, and enters the top 12 public offerings ever: after Wal-Mart and Chevron, before JPMorgan and Facebook.

Impressive numbers, for the Chinese team although less than 400 billion dollars to Google and more than 500 billion dollars of Apple.

Alibaba, it has been created by Jack Ma, a former English teacher, in an apartment in Hangzhou.

Alibaba, with 300 million customers, is an e-commerce site, be able to sell books, toys, clothing, cars.
It totals 80% of the internet traffic in China for online purchases.

The name of Alibaba shares, in the list of titles in the New York Stock Exchange is: Baba



Istat: Italy 60% of households connected to the Internet

Smartphones are present in 93.1% of Italian homes, almost 6 out of 10 houses.

According to the data for the yearbook Istat 2013, the number of households has access to the Internet from home in 2013 has increased from 55.5% to 60.7%.

Out of 15 million and 138 thousand of families, those who have a connection to the internet at home are 14 million 893 thousand, and almost all have a broadband connection.

The mobile phone, Smartphone is present in 93.1% of households.
Among the most widespread technological objects in homes of Italians appears P.C. (Personal Computer – ed) 62.8%.


Google has the world monopoly of online searches. Germany asks the algorithm

Germany wants to know the secret of Google, the most used search engine in the world,
and officially he asks the Google algorithm formula.

The reason for the request, according to Berlin, would be motivated by the fact that
Google has acquired a monopoly position in Europe (and beyond – ed).

The request was received from the German Ministry of Justice: Heiko Maas.
“Do not be evil” was (maybe still is? – Ed) the motto (slogan) of Google.

To date, since Google’s worldwide turnover, many things have changed since the two founders started the activities closed in their garage …

Google determines the success and / or failure of companies and individuals
seeking online visibility on the search engine.

Few know it (apart from the Web Marketing experts – ed):
Google’s algorithm, it is not only “automatic” but there is also a human component
(The faulty party – ed) to manually modify the automatic results and penalize the websites in the search engine.

Do SEO Today, Google, is equivalent to almost a “declaration of war” against Google.
Place a website in the organic results of Google, the equivalent of removing revenue to Google
through its paid platform called Google AdWords.

This is the truth for the organic ranking of sites on Google is always just a matter of money. Other than ethics and “good rules of behavior” (quality guidelines – ed) to be met in order to be positioned in Google.

Google Logo 2010Germania


WhatsApp against Skype: getting ready for voice calls

Incoming the latest addition to WhatsApp (the mobile chat) announced at the last Mobile World Congress in Barcelona: Incoming voice calls.

WhatsApp against Skype?

This was announced by the website NDTV Gadgets:
the last app update for iOS, the operating system for iPhone and iPad will be prompted to enable access to the microphone so that you can make telephone calls over the Internet.

Ranking WhatsApp users:
– Asian countries (in the first positions)
– South Africa
– Spain (in sixth place).

With voice calls, WhatsApp also become a VoIP software, thus offering a service similar to Skype and other mobile apps for free calls online.

The GlobalWebIndex end estimates in May 2014 indicate that on WhatsApp platform about 19% of the population using the Internet around the world, you exchange messages.

And even Facebook, which in February 2014 announced the acquisition of WhatsApp for 19 billion dollars, has already introduced the possibility to make voice calls over the Internet with FB contacts.

In late August 2014, WhatsApp had 600 million active users per month, while in April 2014 it was 500 million active users.



1 Dollar U.S.A. ($) Worth 38.03 rubles. negative record for the currency of Russia

Russian agencies reported that the dollar ($) U.S.A. exceeded for the first time in its history the 38.03 Russian rubles, with 1 dollar U.S.A. ($) You have: 38.03 Russian rubles at current exchange value.

The situation in Ukraine and sanctions passed to Russia in addition to the new incoming Western sanctions have led to the negative record for the ruble against the dollar.

Export to Russia, with these values, it becomes increasingly difficult,
for our made in Italy, has always been appreciated in Russia, and not only by the Russians.